Job Title : Marketing – Summer Intern.
Job Location : Mumbai
Industry : FMCG
Company : Hem Corporation
Duration : May 2013- June 2013
Project Title: Qualitative and quantitative Market research
- Employ a sound understanding of the product category, brands and competitive environment
- Define and contribute to the market research proposal for innovation, strategic or competitor benchmarking studies by engaging with the product development team and marketing team
- Consumer insight generation
- Manage the market research project. Capture all relevant data,understand and apply appropriate analysis technique, interpret the
results. Report and present the findings to management.
- Guidance and training would be provided to the intern